Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips, recommendations, and coupons.
As you enter a store, you can download the app on a smartphone or tablets, register for the service, and create a profile of features that matter to you, such as ingredients you’re allergic to or your favorite foods. Then, as you browse the aisles and point your phone’s video camera at merchandise, the app will recognize the products and overlay digital details on top of the images.
You’ll be able to see info such as ingredients, price, reviews, and discounts that apply that
You can tell the app that you want a cereal brand that’s low in sugar, highly rated by consumers, and on sale at a low price. Then you pan a shelf of cereal boxes, and the app reveals which cereals meet the criteria.day. If you opt in, data from your social networks can be integrated into the data stream. If a friend reviewed a product that you’re looking at, the app will flag that review.
